This project pushed Annie, who rarely has shot professional portraits on a camera phone. “I wanted to challenge myself to shoot with the camera that’s always in your pocket,” she says. “I’d heard so much about the Pixel and was intrigued.” 

How the campaign came about

• Leibovitz helped develop the camera for the Pixel 4. 

• She tested the phone for a year before using it to shoot the campaign. 

• The campaign was in the works for over a year. 

What the campaign features

• Portraits of people like James Turrell, Megan Rapino, and Chase Strangio 

• Images taken in the subjects' places of work and life 

The campaign's purpose

• To celebrate people who are working to create a better future 

• To highlight the power of photography to document the stories of changemakers