With a minimal approach to sets and styling the campaign brings to life the high energy tone of the collaboration.
This project pushed Annie, who rarely has shot professional portraits on a camera phone. “I wanted to challenge myself to shoot with the camera that’s always in your pocket,” she says. “I’d heard so much about the Pixel and was intrigued.”
How the campaign came about
Leibovitz helped develop the camera for the Pixel 4.
She tested the phone for a year before using it to shoot the campaign.
The campaign was in the works for over a year.
What the campaign features
Portraits of people like James Turrell, Megan Rapino, and Chase Strangio
Images taken in the subjects' places of work and life
The campaign's purpose
To celebrate people who are working to create a better future
To highlight the power of photography to document the stories of changemakers
To meet demand among today’s consumers for individual travel experiences, POST brings its creative lens to distinctive destinations - telling stories that further connect people to the cultures surrounding each hotel.
